The emergence of Google Panda created quite a stir with the online community. Sites that already enjoyed online visibility and top rankings were worried and wary that their status and standing might change overtime and not for the better.
Ever wondered why when you search online about a certain topic, some websites come up on the first page of Google while other sites end up in the later pages? When you check on their quality and content, they are almost the same.
Sometimes even the websites that appear in the second, third and so on pages have better and more useful content than the site that topped the search engine results.
Enjoying internet visibility in search engines depends on a couple of factors. Before Google Panda, websites enjoy internet visibility and high rankings in search engines because of search engine optimization.
This means that their websites were designed and tailored in such a way that they would at least appear in the first page of Google whenever their topic or niche is searched by a user. Search Engine Optimization is the process of maximizing a website that it becomes search engine friendly with the use of certain keywords.
Suppose your website is about a law firm in Atlanta specializing in Civil Law cases. So, your keywords must then be the actual words that your prospective clients would put in the search engine boxes. So, that’d be: Civil Law Atlanta, Law Firm Atlanta, Law Firm, Civil Law and so on. What happens now then is that the website will utilize the keywords to the point of making the content spammy.
The flow of the thought for example becomes stunted, there is obvious disregard for grammar, there is no proper subject and verb agreement. Articles are spun, there is no authenticity in the content and the quality is just absolutely abhorrent. And these were all okay provided that the website uses the corresponding keywords, provided that the website is search engine optimized, Google will still give your site top rankings in search engine results.
But these things do not cut it with Google Panda. Google Panda is very specific now. Websites must have quality content. They must have professionally written material with acceptable vocabulary and grammar. Write-ups must be easy to read and understand. The flow of the articles and pieces must be smooth and proper. And most importantly, content must be unique, useful and full of information. Not spun nor rewritten.
So learn to keep up with new Google Panda requirements so that your websites will enjoy top ranks in search engine results too!