Method #9: Internet Marketing for
Local Businesses
If you have any experience with Internet marketing, you probably know a lot more
than the average local business owner. In many cases, local businesses do not
have websites; and do not actively market their businesses via the Internet.
Local Restaurants
You should take advantage of the knowledge and experience you have to sell
Internet marketing services to local businesses. In particular, one good place to
start is by selling your services to local restaurants. One thing you might do for
local restaurants is offer to get them connected with Internet-based ordering
services.
In many places in the U.S., sites like Foodler.com and Grubhub.com allow
visitors to order from sites online; however, many local restaurants do not use
these sites and many not even know about them. By joining these sites, local
businesses have the opportunity to significantly improve the amount of orders
they receive; and also to streamline the process by receiving them via the
Internet, rather than over the phone.
Your role in this process would be to assist the restaurants in this process. You
can do this by offering to setup Foodler.com and Grubhub.com accounts for
nominal fee. This would entail collecting information about the restaurant’s menu,
hours, etc.—and then submitting it to these sites.
After you complete this process, you can offer to market these businesses in
other ways. For instance, if they do not have a website, you can offer to create
and maintain one for a small fee (perhaps for $200 for the startup, but then $50
per month thereafter). Since these sites are likely to require little maintenance,
you can accumulate a large portfolio of sites.
Now, if you’re not familiar with web design, do not worry. Without knowing any
HTML, you can create a website using a what-you-see-is-what-you-get
(WYSIWYG) editor. If you own a Mac, you can use iWeb. If have a PC, you might
choose to do this with FrontPage or DreamWeaver. Alternatively, you can do this
using a free program, such as http://kompozer.net/ or http://www.w3.org/Amaya/.
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Whatever you do, make sure that you spend enough time working with the
WYSIWYG editor before you try to do any work for your clients. If you do a very
poor job on a site, you can expect your client to be very angry and dissatisfied,
since this will be his/her only web presence.
Other Local Businesses
In general, most companies can benefit from a web presence, even if it doesn’t
gain them any additional new customers. This is why it is a good idea to contact
small, local businesses (who have Yellow Pages listings, but not web sites) to
offer to help them setup a site.
Of course, you should always prepare in advance before you contact any
company. If your sales pitch is weak or ill-informed, there’s a good chance you’ll
be rejected fast. So, start by writing out a standard pitch. In your pitch, make sure
you communicate clearly that having a web presence will allow existing
customers to gain more information about the company online, which has the
potential to increase sales, even if the customer base does not increase.
Finally, consider starting a single site for a given town. On this site, create an
index of all businesses that are willing to pay a small fee (perhaps $50/year,
initially); and then optimize the site for search engine traffic. On each business’s
page, place pertinent information about what they do, where they are located,
and what they sell.
If you really want to make an impact on the business owner, create a page for
their business in advance and put it on your site. When you make the pitch, you
can call the owner, ask him to look at the site, and then get back to you about
whether he would like to pay the fee to keep his business’s listing on your site.
Remember, you can do this with many cities and many businesses.
Summary
Frequently, Internet marketers overlook an important group of buyers: local
businesses that do not have any web presence. Without even employing cuttingedge
techniques, you can help these businesses to gain a web presence while
earning a handsome reward in the process.
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